Find your personal color palette for clothes & make-up

Discover which colors are suitable for your facial and body features and use the Fits AI color analysis to receive personal color palettes for you for each season. Try on clothes virtually in those colors with just a few taps.

How to get your personal colors with AI

1. Take a well-lit selfie

The first step for our color analysis is taking a well-lit selfie, preferably with a neutral background. You can also specify your body type and even add a custom prompt about some of your appearance features in the Fits app.

2. Fits AI scans your features

Fits analyses your facial features such as eye brow and eye colors, face shapes, hair styles and hair colors, skin tone, freckles and more. With all that info, and based on an AI that was trained by hundreds of thousands of color matches, Fits creates an individual color palette for you.

3. Get your color palette

Immediately improve your style by using the most flattening colors that suit you personally. You can generate color palettes for specific seasons too, for example to create an autumn capsule wardrobe. You can also generate a virtual try-on image with AI, that pictures you in clothes of that palette, removing the need to buy and try on these new colors.

Fits is rated 4.7 out of 5 ⭐

5000+ reviews

5 stars
I love how precisely it picks out colors and brands of clothing! Without a doubt my favorite app from now on!
🇺🇸 d22dj2
5 stars
I really have more fun dressing and have a better overview of my items. The app works super and had lots of possibilities to categorize outfits and pieces, the more I use it, the more I love it!


🇳🇱 Harosky
5 stars
I always felt like I had nothing to wear - even though my wardrobe was full. Fits has completely changed that! The app is super clear, and helps me plan outfits and find new combinations.
🇩🇪 Dielw
5 stars
The AI does a really good work recognizing the items and it’s very useful. I can’t wait to see how the app develops !
🇫🇷 Marila198

Features to dress better

Get outfit suggestions from AI
Virtual try on with just a selfie
Create outfits from your clothes
Automatic background removal
Item database and search
Connect with friends and view their wardrobes
Shop smarter by buying only what you need
Smart filtering and sort by systems
Enhance images with AI
Pack and wish lists

Why knowing your colors matters

A thorough color analysis is key to crafting a universal and suitable wardrobe of any size. From capsule wardrobe to an extended walk-in closet that features thousands of items: Color pairing is key to any outfit.

🎨 Discover your color palette

  • Identify your undertone: warm, cool, or neutral
  • Use color analysis apps or guides to find your season (e.g., Soft Autumn, Cool Winter)
  • Get a personalized palette to use when choosing clothes, makeup, or accessories

🛍️ Shop smarter, not harder

  • Quickly filter clothing options by your best shades when shopping
  • Avoid buying items that wash you out or don’t mix well with what you own
  • Build a cohesive wardrobe that works together naturally

👗 Make styling effortless

  • Outfits instantly look more polished in colors that suit you
  • Mixing and matching becomes easier when everything is in harmony
  • Feel more confident knowing every outfit highlights your features

FAQ about the color analysis

Does the AI also tell me which clothes match?
Can the AI make color palettes for specific seasons?
How does the color analysis work?
Does it work for men as well?

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Unsure if Fits is right for you? Check out our AI stylist comparison.