Fits comes with over ten thousand common fashion brands predefined to select from. If you own clothes from brands not listed, you can easily create a custom brand which is saved in your settings for future use. You can create a custom brand directly in the brand picker or by going to Settings > Custom brands. Simply tap the plus, give your brand a name and save it. Custom brands are synced to all your devices, if you are using Fits on multiple phones or tablets.
What are custom tags?
Custom tags can be used to assign any info that doesn't fit in the other sections. You can assign a color to your tag for easy recognition. Common use cases for tags are: Occasions, locations (i.e. in laundry) or sizes. You can come up with your own organization system using tags. Free users are limited to 5 tags, while Fits Pro subscribers can create unlimited custom wardrobe tags.
How to manage tags?
Go to your profile > settings > Manage tags. There you can add, delete and edit tags. Tags are also synced across your devices.